More than Just Cheese
... It's a story of Canadian craftsmanship and quality
The Goal...
Position The Great Canadian Cheese Festival as the country's largest cheese event, supporting the Canadian Dairy Industry
Key Messages...
100% Canadian Made Cheese
Largest Cheese Event in Canada
Supporting the Canadian dairy industry
So here is what we did...
... All earned media
Here is what they had to say...
“Canada’s Best Summer Festivals: 2025”
The Social
We also made it to print
... And Radio
Full 50 min radio segment featuring the Great Canadian Cheese Festival
Favorite quotes...
"Recognised as the country’s largest celebration of cheese, the festival promises to be a spectacular event for cheese aficionados and supporters of local industry alike."
Toronto Guardian
"It brings issues to the surface. It makes you care about the future of our children and how our actions today will shape their tomorrow. The Great Canadian Cheese Festival is more than delicious cheese; it's a conversation about consumer choice shaping the strength of the Canadian dairy industry."
Blog TO
"The Great Canadian Cheese Festival is more than just a delicious cheese; it's a conversation about consumer choice shaping the strength of the Canadian dairy industry."
The Kingstonist
"If we are always traveling for food, than I think traveling for cheese is even better,"
"It is a cheese lovers dream, we are talking 150 different types of cheese that you can sample and meet the cheese makers."
CTV The Social